Mar 8, 2021Why You Need to be Flexible With Your Startup VisionFocus for entrepreneurs is a double-edged sword. On the one hand, you want to stick to your vision by evaluating every task, project and initiative based on whether it will help you move one step closer to it. …Startup Lessons3 min read
Published in An Idea (by Ingenious Piece)·Aug 12, 2020The New Face of SEO and what it means for your content strategyBack in the dark ages, when SEO was just something you did if you wanted to give your content an extra boost, writers and content strategists had it easy. To optimize a piece of content, all you had to do was take the piece, load it up with as many…SEO5 min read
Published in An Idea (by Ingenious Piece)·Aug 10, 20203 Ridiculously easy ways to become more eco-consciousThe earth is dying. Or at least it’s on its way. And we are hastening it along. Over the past decade, more outcries have been raised over the depredations of man on earth and the gross abuse and misuse of the planet’s resources and the planet itself as a whole…Environmentalism4 min read
Aug 7, 2020The big data and digital transformation symbiosisThe term “big data” first emerged fifteen years ago to put a name to the increasingly large, diverse, and complex volumes of data that could not be easily managed by traditional data management practices. In recent years, as digital transformation picked up steam, big data has emerged as a primary…Data Science5 min read
Published in An Idea (by Ingenious Piece)·Aug 3, 2020From project manager to project leader: 5 essential skills you need to developWhat’s the difference between a project manager and a project leader? If you’ve ever gone hunting for a definitive answer to this question, you probably ended up disappointed. Depending on your company’s size, policies, and management, these terms might be used interchangeably or signify wildly different roles. Leadership is a hot topic in every part of a growing business. …Leadership10 min read
Jul 29, 20203 Tips to use in building a better audience for your businessWhen you have a business, you have to advertise for you to have any hope of making money with it. Advertising is a bit like throwing a stone into a crowd of people. The larger or thicker the group, the higher your chances of hitting someone. …Business4 min read
Jul 20, 2020Customer retention vs new lead generation: what should be your marketing focus?Quality vs quantity A bird in the hand is worth two in the bush. Right? No, I beg to differ. A bird in the hand is worth ten anywhere else that isn’t your hand. What if you get to the bush and someone has cleared it? Another group of people…Marketing6 min read
Jul 20, 2020How to create a perfect ad5 tips for crafting high-conversion ads People love to be persuaded. Even in situations where what we ought to do is quite apparent, we still want someone to convince us to do it. We feel so much better about ourselves when what we are doing seems to have the approval…Advertising6 min read
Jul 11, 20206 Elements that make up a great cold email6 things to write in your cold email that will make sure it always gets read — Cold pitching is an art as much as a science. There are many templates, many styles and many approaches you can use in constructing a cold pitch, all depending on what you want to achieve. For a freelancer pitching a prospect, however, there are a few time-tested components that can…Writing7 min read
Published in The Capital·May 4, 2020Blockchain as a Service (BaaS): Commonizing the Blockchain TechnologyBy Saheed O. on The Capital — Despite the sudden proliferation of cryptocurrencies and their widespread acceptance over the past 5 years, with cryptocurrency staying as the most common application of blockchain technology, the foundational concepts of the technology still remain a total mystery to an astonishing number of people. The average cryptocurrency enthusiast has little to…Cloud Computing5 min read
